Advertising in the 1960s

Until the invention of the electronic calculator, the slide rule was an essential tool and present in advertising.

Advertising in the 1960s

The 1960s - advertising is booming

Progress and innovation are the theme

Technical innovations, industrial progress and global marketing characterize this era and are used as a theme in advertising.

Promotional card for school pencils

The child-orientated motif is designed to entice people to buy coloured pencils. This promotional card from 1967 was designed for the Spanish market.

Further decades

Advertising in the 1900s and 1910s

Conquering the world market - international advertising

Advertising in the 1920s and 1930s

New approaches in advertising

Advertising in the 1950s

Cheerful advertising motifs entice people to buy

Advertising in the 1970s and 1980s

Photographic posters increasingly replace commercial art